3 Reasons a Full-Service Salon & Day Spa Provides a Superior Business Model Over Stand-Alone Day Spa Franchise Opportunities

If you’re considering stand-alone day spa franchise opportunities such as Woodhouse Day Spa, Hand & Stone Massage & Facial Spa, or Aveda you may not realize that an “Everyday Luxury” Day Spa & Salon called A Moment’s Peace has the potential to offer you a faster ROI and similar up-front investment.

Broader Service Lines & One-Stop Convenience

The first-glance simplicity of the stand-alone day spa franchise opportunities is both a blessing and a curse.  You’ll be sold on the idea that laser-targeting your business on day spa only makes a lot of sense; the old “do one thing, do it very well” concept.  But customers, particularly high-value 35-64 year old women at the peak of disposable income spending power, prefer the convenience of one-stop beauty and wellness care.  Combining hair care, nails (manicure/pedicure), professional skin care, waxing, tanning and massage with one-stop convenience means your average customer goes from visiting every 3-4 weeks to every 1-2 weeks, and has a greater average lifetime value to the business.  Overlay a unique retail experience to optimize impulse purchases and you’ve got a business model that continued growing even during the Great Recession.

Sticky Consumers

It’s often well-known that women have great loyalty to an excellent hair stylist.  But when her stylist, manicurist, aesthetician, and massage therapist are all in the same spot she’s not going anywhere.

A Moment’s Peace combines the salon and day spa, driving much higher foot traffic than the spa-only model.  It also provides a more resort-style spa environment, but priced as an everyday luxury you can afford at home.  Most stand-alone day spa franchise opportunities started out as massage-only or skin-care only, and have bolted on other spa services over time.  Not good, because it’s obvious to the consumer.  A Moment’s Peace provides a “designed from the start” full-service layout that makes no compromises.  Customers know the difference.

An Aspirational Brand & “Me Time” Oasis for Time-Starved, Over-Communicated Consumers

Imagine an escape that’s part of your weekly or bi-weekly routine; the “me time” you reserve out of the busy schedule, where the kids, work, and all the other pressures of the day stop at the door.  It’s a place where your phone stays in your purse; some customers even leave them out in the car!  A place you’d choose to be if you could be anywhere on any given day; a place you anticipate returning as soon as you leave; a place where you make time to relax, unwind, and recharge.  That’s A Moment’s Peace Salon & Day Spa.

Comparing the Full-Service Salon & Day Spa Business Model Versus Stand-Alone Day Spa Franchise Opportunities

As a franchise owner, you want a solid business model that provides the best ROI.  The full-service Salon & Day Spa business model refined over the past 15 years by A Moment’s Peace offers greater diversity of services (hair care, nails, professional skin care, waxing, tanning and massage) all in one location — by design, rather than patching add-on services onto a stand-alone model that wasn’t built for it, with these advantages:

  • a start-up cost the compares favorably to several stand-alone day spa franchise opportunities…
  • faster recovery of your up-front investment…
  • higher long-term ROI and business valuation…

These advantages are achieved by providing a broader range of services to each customer; subsequently more frequent visits and greater LTV per customer.

This is not an offer to sell a franchise.  Franchise offers are only made through the Franchise Disclosure Document.  For more information, click here.

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